Armory Securities, LLC is pleased to announce the successful sale of Full Sail Brewing Company (“Full Sail” or the “Company”), a portfolio company of Encore Consumer Capital (“Encore Consumer”) to Sazerac. The transaction closed on November 2, 2026, and Armory served as exclusive financial advisor to Full Sail.
Founded in 1987 in Hood River, Oregon, Full Sail is one of Oregon’s oldest craft breweries. The Company was acquired by Encore Consumer in 2015 and in recent years successfully expanded into contract manufacturing for a range of ready-to-drink (“RTD”) alcoholic products, including craft beers, hard seltzers, craft cocktails and hard kombucha. The Hood River facility operates a 200-barrel brewhouse and has production capacity in excess of 30 million cases across beer, wine, cider, seltzer, spirit-based RTDs and non-alcoholic offerings.
Louisville, Kentucky-based Sazerac noted that the purchase is intended to expand production capacity for its growing portfolio of RTD offerings. In recent years, Sazerac has acquired or launched several RTD brands including Au Vodka, Dirty Shirley and BuzzBallz, which was acquired in 2024. Financial terms of the transaction were not disclosed.
For information on this transaction or about Armory Securities, please contact one of the following deal team members:
Nicole Nugent
Managing Director
nnugent@armorysecurities.com
310.993.4761
Jeff Choi
Vice President
jchoi@armorysecurities.com
917.502.0277
Martin Manasherob
Associate
mmanasherob@armorysecurities.com
650.248.6209
Armory Securities, a division of Armory Group, LLC, is a leading investment bank dedicated to helping middle market companies and their constituents. Armory Group, through its subsidiaries, provides investment banking services, asset management services and advisory services, including enterprise transformation and interim management, to middle market companies and their stakeholders. Learn more about Armory Group, and its subsidiaries, at www.armorygroupllc.com.
Armory Securities, LLC, member FINRA, Member SIPC